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For Sellers
Preparing, Pricing and Presenting Your Property
We advise our clients to enter the process of selling their property as they would a business. A successful business has objectives. Your objectives for selling property could be: move on to a new life style, make money, reduce debt, prevent/minimize loss, etc. Regardless, there are three actions critical to maximizing value in the marketplace: Preparing, Pricing and Presenting.
You were the consummate professional in every interaction. You were courteous of my time and interest, unflappable, always prepared regardless of the direction of our talk, enthusiastic about the opportunity to improve my business, willing to listen to my stories, able to provide detailed answers to any of my many queries, and genuinely willing to help me in any way you could. You have always treated me with a level of thoughtfulness and respect that I did not earn or deserve. If there is anything you need from me… please do not hesitate to ask.
Regards, Michael W. Smith
The way we live in a home is different from the way we sell a property. When living in our homes, we decorate, arrange furniture and paint our homes according to our liking. When preparing a property for sale, we want to make the property appeal to the most buyers possible and stand above our competition. The preparation or “staging” of property has become an entire industry in recent years. Turn on your television and you will find many channels focused on real estate staging. Today’s Buyers can tell the difference. It shows in how quickly some properties sell and at how close to List Price. Wade coordinates with professional stagers who enhance both the interior and the exterior of a property.
Pricing your property to perform is a blend of art and science. It is important to get it right from day one. Too often, agents “bid” for a listing. This is where agents tell the Seller what they think the Seller wants to hear when it comes to a Listing Price. The result is an over-priced property sitting on the market for too long. History has proven that properties priced right go Under Contract in fewer days at prices closer to Listing Price. One of Wade’s favorite phrases is, “I am here to Sell your property and not just List it”.
We do not introduce your property to the world until it is ready to be presented at its best. After preparation and staging, we must take advantage of our opportunity to make a dynamite first impression. Wade goes to great lengths to see that your property is presented in the most places in the highest quality. Aerial photographs, a custom property website, branch office presentations, hi-def YouTube video, email marketing campaigns, hi-res professional grade photography and letters to the neighborhood are just some of the ways Wade leverages technology to present your property.
When bringing your property to market, there will be dozens of buyers waiting to see it and evaluate it relative to your competition. They know the market because they have seen everything else and voted by not making an offer. Within thirty days, they will have seen your property and voted on your property too.
ALERT: CO Tax Credit Dealine Information (PDF)
Preparing, Pricing and Presenting Your Property