Knowledge Center
For Sellers
Pricing to Perform
Pricing your property at current market value increases the number of showings and the percentage of qualified buyers viewing your property. If the asking price of a property is listed higher than the current buyers’ opinions of fair market value, there will be fewer potential buyers for your property. If your property is priced below the current buyers’ opinions of market value, it will be exposed to more qualified buyers. It is our objective to sell your property at the highest price in the least amount of time with the least amount of frustration.
If Asking Price is: |
The Property Appeals to: |
|---|---|
| 15% Over Market Value | 20% Of The Market |
| 10% Over Market Value | 30% Of The Market |
| 5% Over Market Value | 50% Of The Market |
| Fair Market Value | 95% Of The Market |
ALERT: CO Tax Credit Dealine Information (PDF)



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